Israel's Branding Campaign

Topics:
  • Israeli Politics
  • Israel/Palestine
  • Arts & Culture
Guests:

Mandy Katz is a senior editor at Moment magazine and the author of The Re-Branding of Israel From War Planes to Women: Why at 60 Israel's Image is Talking off in New Directions.


Hosts:
Esther Kaplan and K.E.Feldman
Broadcast Date: 
Sep 6 2009
Description: 

June 21st was Tel Aviv Beach Day in Central Park.   This month's Toronto International Fim Festival spotlights Tel Aviv in its inaugural "City to City" program, setting off a firestorm of protests.  Both are part of a worldwide launch of a Brand Israel campaign, which, according to Israel's consul general in Toronto, is intended to "take the emphasis off the politics and strife in his homeland and shift it to what matters. . ."  Mandy Katz talked with some of the movers and shakers behind this campaign

Entire episode from this date
Episode: September 6, 2009